Beautyboutique.ca

2015 — BeautyBoutique.ca is the online presence for the in-store luxury cosmetic and beauty department located within top-tier Shoppers Drug Mart locations throughout Canada.

While at Huge, I had the opportunity to contribute to the design for the framework and user interfaces of this responsive e-commerce platform. The goal was to translate the same selection of luxury beauty brands and expert advice found in-store into a new online shopping experience, one that would bring product and branded content to the forefront while maintaining a key focus on the nature of exploring, discovering and shopping.

  • Agency — Huge (Brooklyn)

  • Client — Shoppers Drug Mart

  • Role — Design

  • Credit — Ian Burns (CD), Judy Podraza (UX), Huge UX & VD teams

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