2014 — Scion is a subsidiary of parent company Toyota, positioned towards a younger core customer audience and first time car buyers.

Initially a mix of both product and lifestyle content, the focus was to create a platform that added simplicity and ease of use to the purchasing process of a vehicle as well as touch on the community of owners and the brand culture that exists within.

Many people had a hand in this large-scale project, and I was fortunate enough to contribute early design concepts for the initial pitch phase of this project alongside the team at Huge in Los Angeles. Although much of this initial concept work cannot be shown, the project further evolved into a digital platform that is representative of Scion’s values and brand.

  • Agency — Huge (LA)

  • Client — Scion / Toyota

  • Role — Design (Pitch Phase)

  • Credit — Steve Hopf (CD), VD & UX teams (LA)